You’ve got a keyword you want to rank for, but you’re staring at a blank doc wondering what to cover. Should you mention pricing? A how-to section? A comparison table?
Frase reads the pages already ranking on page one for that keyword and hands you a content outline built from what’s actually working — not a guess.
What it is
Frase is an SEO content brief generator. You type in a keyword, and it scans the top-ranking pages, pulls out common topics, questions, and headings, then turns that into an outline you can write from. Think of it as keyword research plus outline-building, done automatically instead of by hand.
Try it in 5 minutes
- Go to Frase and create a free account (no credit card needed for the free tier).
- Click “New Document” and enter the keyword you want to rank for — something specific, like “best budget air fryers” rather than just “air fryers.”
- Let Frase analyze the top-ranking pages. This takes about a minute.
- Review the auto-generated outline: headings, common questions, and topics competitors cover.
- Ask Frase’s built-in assistant to help draft a section, using a prompt like this:
Based on the content brief for "best budget air fryers,"
write a 150-word introduction that answers what makes an
air fryer "budget-friendly" and mentions capacity and price range.
- Copy the outline (and any drafted sections) into your usual writing tool to finish the post.
A real example
Input keyword: “how to start a podcast”
Frase returns a brief with sections like: Equipment You Need, Choosing a Podcast Topic, Recording Software Comparison, How to Publish on Spotify/Apple Podcasts, Common Beginner Mistakes — plus 12 “People Also Ask” questions like “How much does it cost to start a podcast?” It also shows a target word count range based on top-ranking competitors, and key terms to include, like “RSS feed” and “podcast hosting.”
You didn’t have to search Google yourself and read five articles to find the pattern. Frase did that comparison and organized it into a checklist you can write from.
Honest take
Best for:
– Blog writers who want an outline before they start typing, instead of staring at a blank page
– Content marketers optimizing a post for one specific keyword
– Teams that want consistent, research-backed briefs without hours of manual competitor reading
Not for:
– Writing your entire article for you — it’s a research and outline tool, not a ghostwriter, even with AI writing help built in
– Topics with thin or messy search results (very new trends, niche local topics) — the brief only reflects what’s already ranking, so if the top results are weak, your brief will be too
FAQ
Is it free? Yes, with limits — the free tier gives you a handful of content briefs per month with basic features. Paid plans unlock more briefs, more AI writing credits, and deeper keyword research.
Is it safe? Yes. It only reads publicly available search results and your own documents. It’s a standard SEO tool used by marketing teams, not something that scrapes private data.
Do I need an account? Yes — you need a free account to generate briefs and save your work.
Today’s pick wrap-up
If you write blog posts and want them to rank instead of guessing what to cover, Frase saves you the research grunt work — but it still needs you to write the actual thing. Try it on your next post idea and tell us in the comments what keyword you tested. Tomorrow: Opus Clip, for turning long videos into short clips that actually get watched.
